I found an article about the company managed by my friends. The title was “Why we started FloodFlash”. They started their own business in 2017. I really admire them.

¶Adam and I officially set up FloodFlash in the kitchen of my flat in September 2016. It was a small step, the result of a long line of conversations about an idea which we thought could work. We didn’t know at the time, but only 9 months later we would be setting up for real. Here we tell the story of how it all began: where the inspiration for FloodFlash came from and how we are using advances in risk modelling and IoT technology to help businesses get access to a different kind of insurance. […] Full text is here. Referenced from https://medium.com, 16 April, 2019